Make Batiste a must-have beauty product for every beauty tookit, appealing to new customers and engaging with existing ones. Build the Batiste brand by creating four new graphic identities and fragrances. They should fit in with the current range but have stand out shelf appeal.
The brief was to design the packaging and create four new fragrances that would fit in with the current Batiste products. I decided to create a new collection in the form of a beach theme, named Beach Bum. The name adds humour and a unity to the four fragrances. To make sure my designs fit in with the way Batiste is designed now I made sure to make my graphics as vector images.
The theme derived from the current time of year, everyone is getting ready for summer so I created a collection which fits in perfectly and will provide the nostalgia of the beach and holidays to Batiste. I have also appealed to a more masculine audience with the addition of Mr Zogs Sex Wax scent, this is a very popular surfboard wax and with the design aimed more towards the male gender it works well to add some diversity.
The theme derived from the current time of year, everyone is getting ready for summer so I created a collection which fits in perfectly and will provide the nostalgia of the beach and holidays to Batiste. I have also appealed to a more masculine audience with the addition of Mr Zogs Sex Wax scent, this is a very popular surfboard wax and with the design aimed more towards the male gender it works well to add some diversity.
Cocnut and Vanilla
Hawaiian Spa
Sea Breeze
Mr Zog's Sex Wax Edition in Grape
